Our Team

  • Jalisa Washington-Price is a results-driven political strategist and public affairs consultant specializing in coalition-building, strategic communications, and advocacy campaigns that move decision-makers and shape public opinion.

    As Principal Consultant of TRU iMPACT GROUP, Jalisa advises corporate, nonprofit, advocacy, and political clients on navigating complex policy landscapes, building stakeholder buy-in, and executing culturally informed, high-impact campaigns. Her approach combines political acumen, business strategy, and data-driven insights to deliver measurable outcomes.

    Recognized for her ability to build powerful coalitions and translate strategy into action, Jalisa has managed multi-million-dollar advocacy and paid media programs, advised elected officials and corporate leaders, and served as a trusted political contributor on national media platforms including MSNBC, CNN, PBS, and Peacock.

    She was recognized as Fortune Magazine’s 40 Under 40 in government and politics, a Washington Women in Public Relations Emerging Leader, and currently serves on several national nonprofit boards.

  • Senior Advisor

    Justin Price is a senior consultant specializing in tech, security, AI, and workforce engagement, with more than a decade of experience helping companies and organizations design and scale initiatives at the intersection of talent, education, and innovation. He advises companies and public-sector partners on translating complex technology and security challenges—including AI adoption and cyber risk—into actionable strategies that strengthen talent pipelines, build community trust, and deliver measurable outcomes.

    Justin previously held leadership roles at Amazon Web Services (AWS) and the National Cybersecurity Alliance, where he led national security advocacy, education, and engagement initiatives spanning corporations, municipalities, higher education, and federal and local government. Known for turning strategy into execution, he brings a data-driven, collaborative approach to helping organizations navigate rapid technological change while effectively engaging cities and communities